Mario x Toshiba
Brief: Promote Toshiba’s new TV release through a brand, event, or movie collaboration.
Created prior to the release of The Super Mario Galaxy Movie, this campaign transformed traditional film promotion into an interactive experience through QR-led mini games, rewards, and social media participation. By encouraging audiences to actively engage with the campaign rather than simply view advertisements, the project reinforced Toshiba’s “Seeing Is Believing” message through interaction, animation, and user-generated content.
Brief: Promote Toshiba’s new TV release through a brand, event, or movie collaboration.
Created prior to the release of The Super Mario Galaxy Movie, this campaign transformed traditional film promotion into an interactive experience through QR-led mini games, rewards, and social media participation. By encouraging audiences to actively engage with the campaign rather than simply view advertisements, the project reinforced Toshiba’s “Seeing Is Believing” message through interaction, animation, and user-generated content.
Social Media Animation
Designed for platforms such as TikTok, Instagram, and YouTube, the animation combines original motion graphics, Mario-inspired audio, and narrative-driven pacing to create an engaging social media experience centred around the campaign mascot, Luma. The infinite zoom concept was developed to visually reinforce Toshiba’s high-resolution display capabilities while introducing audiences to the wider “Mario’s Mystery Match” campaign experience.
Mario's Mystery Match Demo
The “Mario Mystery Match” demo was designed as a fast, accessible mobile experience where users scan campaign QR codes to play a Mario themed prize game and share their rewards online to claim them. The project focuses on transforming audience interaction into user-generated promotion, encouraging organic social engagement through participation, accessibility, and reward-driven gameplay.
